Open AccessAn Analysis of Product Purchase Intention on the Influence of South Korea's National Image and the Korean Wave: Focused on Kazakhstan Consumers
Author(s) -
Imangazinova Gulnur,
예동근,
Chunsu Lee
Publication year - 2016
Publication title -
dongbug'a munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-065X
pISSN - 1598-3692
DOI - 10.17949/jneac.1.48.201609.021
Subject(s) - korean wave , product (mathematics) , advertising , business , political science , marketing , geography , mathematics , geometry