Open AccessA Relationship Study of Individual Consumption Value and Choice Attributes with Customer Satisfaction and Word-of-mouth Effects in Wedding Event Business
Author(s) -
Jeong-Tae Kim,
Kang Min Jeong,
Sul Hoon-Ku
Publication year - 2015
Publication title -
dongbug'a munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-065X
pISSN - 1598-3692
DOI - 10.17949/jneac.1.44.201509.025
Subject(s) - word of mouth , event (particle physics) , customer satisfaction , consumption (sociology) , value (mathematics) , advertising , marketing , word (group theory) , customer value , event study , psychology , business , history , statistics , linguistics , economics , mathematics , art , aesthetics , microeconomics , philosophy , profit (economics) , context (archaeology) , archaeology , physics , quantum mechanics