Open AccessA Comparative Study on the Influence of Cultural Difference between Korea and Japan on Formation Process of Marketing Alliance Capabilities
Author(s) -
Seongho Kang,
Wan-Min Kim
Publication year - 2012
Publication title -
dongbug'a munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-065X
pISSN - 1598-3692
DOI - 10.17949/jneac.1.32.201209.022
Subject(s) - alliance , process (computing) , business , marketing , economic geography , political science , geography , computer science , law , operating system