Open AccessAn Empirical Study on Brand Positioning of Korean Cosmetics Firms at Chinese Market - Focused on Chinese Student with MDS Method -
Author(s) -
이은주,
DongGen Rui,
이춘수
Publication year - 2012
Publication title -
dongbug'a munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-065X
pISSN - 1598-3692
DOI - 10.17949/jneac.1.30.201203.016
Subject(s) - cosmetics , advertising , business , chinese market , marketing , empirical research , china , medicine , political science , mathematics , statistics , pathology , law