Open AccessA Study on the Conversion from Cost Leadership Strategy to Differentiation Strategy Via Overseas Market Entry- Focusing on E-land China Case
Author(s) -
유금,
최경규,
이건희
Publication year - 2014
Publication title -
jung'gug gwa jung'gughag
Language(s) - English
Resource type - Journals
ISSN - 1598-8465
DOI - 10.17935/chinan.2014.23..203
Subject(s) - china , cost leadership , business , industrial organization , marketing , competitive advantage , political science , law