Open AccessMORE THAN A GAME: SPORTS MARKETING A CONCEPTUAL EVALUATION OF ITS ADVANTAGES, CHALLENGES AND STRATEGIES BİR OYUNDAN DAHA FAZLASI: SPOR PAZARLAMASI AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
Author(s) -
Yasemin Gedik
Publication year - 2017
Publication title -
yeni medya elektronik dergisi
Language(s) - English
Resource type - Journals
ISSN - 2548-0200
DOI - 10.17932/iau.ejnm.25480200.2022/ejnm_v6i2006
Subject(s) - humanities , advertising , art , business