Open AccessThe Use of Foreign Practices of Territory Marketing in the Management of Russian Regions
Author(s) -
Elena E. Kabanova,
Ekaterina A. Vetrova,
Anastasia S. Zavorueva
Publication year - 2021
Publication title -
socialʹnaâ politika i sociologiâ
Language(s) - English
Resource type - Journals
ISSN - 2071-3665
DOI - 10.17922/2071-3665-2021-20-1-99-106
Subject(s) - attractiveness , business , marketing , settlement (finance) , set (abstract data type) , computer science , psychology , finance , psychoanalysis , payment , programming language
Currently, ensuring the competitiveness of the territory is one of the main tasks of the strategic development of the social and economic spheres. For the formation of a competitive environment, it is necessary, first of all, a developed long-term strategy for the development of the territory, which would take into account the unique territorial advantages, individuality, attractiveness, potential, as well as disadvantages and threats. Territory marketing is a modern technology that allows you to implement an individual strategy for the development of a settlement, form a set of measures aimed at socio-economic development, as well as creating a favorable territorial image. In this connection, the consideration of successful practices in the implementation of territorial marketing strategies is an urgent area of study.