Open AccessThe Role of Mobile Applications in Building Customer Loyalty: A Qualitative Study
Author(s) -
Öykü Çalyan,
İrem Elbir,
Elif Eşiyok
Publication year - 2021
Publication title -
türkiye iletişim araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 2630-6220
DOI - 10.17829/turcom.858501
Subject(s) - loyalty business model , loyalty , business , marketing , advertising , qualitative research , brand loyalty , service quality , service (business) , sociology , social science