Open AccessTHE ROLE OF CONSUMER ETHNOCENTRISM AND HABIT IN POTATO CHIP PURCHASES: AN EXTENSION OF TPB
Author(s) -
Marina Tomić Maksan,
Margareta Jelić
Publication year - 2022
Publication title -
ekonomska misao i praksa
Language(s) - English
Resource type - Journals
eISSN - 1848-963X
pISSN - 1330-1039
DOI - 10.17818/emip/2022/1.2
Subject(s) - theory of planned behavior , consumer ethnocentrism , habit , psychology , sample (material) , consumer behaviour , social psychology , marketing , ethnocentrism , control (management) , economics , business , management , chemistry , chromatography