Open AccessBRAND EQUITY IN A DIGITAL AGE: SYSTEMATIC LITERATURE REVIEW
Author(s) -
Branka Dropulić,
Zoran Krupka,
Goran Vlašić
Publication year - 2022
Publication title -
ekonomska misao i praksa
Language(s) - English
Resource type - Journals
eISSN - 1848-963X
pISSN - 1330-1039
DOI - 10.17818/emip/2022/1.13
Subject(s) - brand equity , marketing , narrative , brand management , business , equity (law) , advertising , public relations , political science , linguistics , philosophy , law