THE COVID-19 PANDEMIC. SOME ENTREPRENEURIAL ISSUES. | Zendy

Anca Elena Lungu | Zendy

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THE COVID-19 PANDEMIC. SOME ENTREPRENEURIAL ISSUES.

Author(s) -

Anca Elena Lungu

Publication year - 2021

Publication title -

diem

Language(s) - English

Resource type - Journals

eISSN - 1849-3645

pISSN - 1849-3653

DOI - 10.17818/diem/2021/1.12

Subject(s) - pandemic , covid-19 , entrepreneurship , context (archaeology) , business , public relations , political science , marketing , geography , medicine , virology , archaeology , pathology , outbreak , infectious disease (medical specialty) , finance , disease

The COVID-19 pandemic changed the rules of our society and led to a rapid shift in the behaviour of individuals. In this context, this paper aims to highlight the consequences of the pandemic on the economic activity, by analysing a number of changes and the corresponding market reactions. To underline how the market is adjusting, we focused on entrepreneurial activity, identifying a number of challenges, limitations, and opportunities. From a methodological point of view, the research approach combines a review of the specialty literature and data analysis. The results show that at a society level, this pandemic filtered entrepreneurs once more according to their skills and knowledge. Keywords: COVID-19, entrepreneurship, pandemic

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