Open AccessMediatext Language Practices as a Factor in Representation of Reality
Author(s) -
Н. Б. Кириллова
Publication year - 2017
Publication title -
vestnik vgik
Language(s) - English
Resource type - Journals
eISSN - 2713-2471
pISSN - 2074-0832
DOI - 10.17816/vgik9398-109
Subject(s) - copying , sign language , sign (mathematics) , representation (politics) , object (grammar) , computer science , sign system , linguistics , frame (networking) , factor (programming language) , human–computer interaction , multimedia , artificial intelligence , programming language , political science , philosophy , telecommunications , politics , law , mathematical analysis , mathematics
The article deals with the theoretical aspects of mediaculture as a sign system with reference to its historic development. The media language as a complex of sign systems (texts) evolved from object script to written language, from text copying (bookprinting) to electronic mediaculture, its visual, audial and audiovisual (screen) kinds. Contemporary me-diaculture that represents reality by means of a screen is related to the frame aesthetics. It is the screen culture that integrates and synthesizes all the previous sign systems due to the fact that new media is a result of technical progress.