Mediatext Language Practices as a Factor in Representation of Reality | Zendy

Natalia B. Kirillova | Zendy

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Mediatext Language Practices as a Factor in Representation of Reality

Author(s) -

Natalia B. Kirillova

Publication year - 2017

Publication title -

journal of film arts and film studies

Language(s) - English

Resource type - Journals

eISSN - 2713-2471

pISSN - 2074-0832

DOI - 10.17816/vgik9398-109

Subject(s) - copying , sign language , sign (mathematics) , representation (politics) , object (grammar) , computer science , sign system , linguistics , frame (networking) , factor (programming language) , human–computer interaction , multimedia , artificial intelligence , programming language , political science , philosophy , telecommunications , politics , law , mathematical analysis , mathematics

The article deals with the theoretical aspects of mediaculture as a sign system with reference to its historic development. The media language as a complex of sign systems (texts) evolved from object script to written language, from text copying (bookprinting) to electronic mediaculture, its visual, audial and audiovisual (screen) kinds. Contemporary me-diaculture that represents reality by means of a screen is related to the frame aesthetics. It is the screen culture that integrates and synthesizes all the previous sign systems due to the fact that new media is a result of technical progress.

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