Branding as a Factor of Competitiveness of the “Lenfilm” Studio | Zendy

Marina I Pankratova | Zendy

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Branding as a Factor of Competitiveness of the “Lenfilm” Studio

Author(s) -

Marina I Pankratova

Publication year - 2015

Publication title -

journal of film arts and film studies

Language(s) - English

Resource type - Journals

eISSN - 2713-2471

pISSN - 2074-0832

DOI - 10.17816/vgik73120-129

Subject(s) - studio , position (finance) , business , production (economics) , marketing , factor (programming language) , advertising , industrial organization , engineering , economics , computer science , telecommunications , finance , microeconomics , programming language

The article examines the present situation of the Lenfilm, Russias oldest film studio, estimates its competitive advantages and defines its progress trends. The analysis makes it possible to formulate the primary administrative measures aimed at the studios development and recovering the position of one of the leading Russian production companies.

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