Open AccessBranding as a Factor of Competitiveness of the “Lenfilm” Studio
Author(s) -
Marina I Pankratova
Publication year - 2015
Publication title -
vestnik vgik
Language(s) - English
Resource type - Journals
eISSN - 2713-2471
pISSN - 2074-0832
DOI - 10.17816/vgik73120-129
Subject(s) - studio , position (finance) , business , production (economics) , marketing , factor (programming language) , advertising , industrial organization , engineering , economics , computer science , telecommunications , finance , microeconomics , programming language
The article examines the present situation of the Lenfilm, Russias oldest film studio, estimates its competitive advantages and defines its progress trends. The analysis makes it possible to formulate the primary administrative measures aimed at the studios development and recovering the position of one of the leading Russian production companies.