Open AccessThe Influence of the Marketability Factors on the TV Company
Author(s) -
Victoriya Vladimorovna Yakusheva
Publication year - 2012
Publication title -
vestnik vgik
Language(s) - English
Resource type - Journals
eISSN - 2713-2471
pISSN - 2074-0832
DOI - 10.17816/vgik44136-148
Subject(s) - broadcasting (networking) , business , advertising , channel (broadcasting) , production (economics) , telecommunications , marketing , competitive advantage , process (computing) , industrial organization , computer science , economics , computer security , macroeconomics , operating system
The author studies the problem of the competitive recovery of Russian TV channels and the new ways of achieving commercial success. The Public Limited Company “Channel 1” and the Russian State Television and Radio Broadcasting Company produce and feature similar audio-visual production, have the same market shares and rates of growth, but substantially different competitive edges. Why? The author gives a thorough analysis of the leading media brands, methods of the TV business protection in particular situations and the factors that can influence the management process.