Open AccessSocial and Economic Aspects of Forming Film Audience
Author(s) -
Н.А. Восколович,
И. Н. Молчанов
Publication year - 2012
Publication title -
vestnik vgik
Language(s) - English
Resource type - Journals
eISSN - 2713-2471
pISSN - 2074-0832
DOI - 10.17816/vgik44109-118
Subject(s) - promotion (chess) , the internet , advertising , sociology , business , political science , computer science , world wide web , politics , law
The article reveals the interplay of the economic, physical and social factors determining Russian movie audience. Social changes and the corresponding process of forming consumptive preferences regarding films, television and internet as three competing spheres, require the commercial stimulation of the audience’s activity which includes artistic promotion.