Open AccessThe Formula of Producer’s Happiness?
Author(s) -
Gennady Petrovich Bakulev
Publication year - 2012
Publication title -
vestnik vgik
Language(s) - English
Resource type - Journals
eISSN - 2713-2471
pISSN - 2074-0832
DOI - 10.17816/vgik44103-108
Subject(s) - happiness , promotion (chess) , scale (ratio) , field (mathematics) , marketing , psychology , sociology , social psychology , business , mathematics , geography , political science , cartography , law , politics , pure mathematics
The article surveys the approaches to working out the model of the films’ commercial success described in literature. The suggested classifications of different predictors make it possible to form an overall idea of the tendencies in this field of research. Nowadays, the list of prognostic variables has been enlarged considerably: apart from such traditional predictors as budget, marketing and promotion scale, stars, awards, etc., there are new ones particularly connected with social networks.