The Formula of Producer’s Happiness? | Zendy

Gennady Petrovich Bakulev | Zendy

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The Formula of Producer’s Happiness?

Author(s) -

Gennady Petrovich Bakulev

Publication year - 2012

Publication title -

journal of film arts and film studies

Language(s) - English

Resource type - Journals

eISSN - 2713-2471

pISSN - 2074-0832

DOI - 10.17816/vgik44103-108

Subject(s) - happiness , promotion (chess) , scale (ratio) , field (mathematics) , marketing , psychology , sociology , social psychology , business , mathematics , geography , political science , cartography , law , politics , pure mathematics

The article surveys the approaches to working out the model of the films’ commercial success described in literature. The suggested classifications of different predictors make it possible to form an overall idea of the tendencies in this field of research. Nowadays, the list of prognostic variables has been enlarged considerably: apart from such traditional predictors as budget, marketing and promotion scale, stars, awards, etc., there are new ones particularly connected with social networks.

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