Open AccessScreen reality in the context media milieu modernization
Author(s) -
Svetlana Leonidovna Urazova
Publication year - 2010
Publication title -
vestnik vgik
Language(s) - English
Resource type - Journals
eISSN - 2713-2471
pISSN - 2074-0832
DOI - 10.17816/vgik22180-191
Subject(s) - modernization theory , sociocultural evolution , consciousness , mass media , context (archaeology) , broadcasting (networking) , perception , digital era , sociology , political science , computer science , advertising , psychology , the internet , business , geography , world wide web , computer security , archaeology , neuroscience , anthropology , law
The processes of modernization triggered by the digital revolution in media sphere are affecting social consciousness and sociocultural milieu in general, where a new screen «reality» is now evolving and starting to dominate the perception of the surrounding world. The article analyses how quickly the transforming technological broadcasting platform, digital technologies, telecommunication and mobile communication change not only the society's consuming preferences, but mass behavior and mass mentality as well