Screen reality in the context media milieu modernization | Zendy

Svetlana Leonidovna Urazova | Zendy

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Screen reality in the context media milieu modernization

Author(s) -

Svetlana Leonidovna Urazova

Publication year - 2010

Publication title -

journal of film arts and film studies

Language(s) - English

Resource type - Journals

eISSN - 2713-2471

pISSN - 2074-0832

DOI - 10.17816/vgik22180-191

Subject(s) - modernization theory , sociocultural evolution , consciousness , mass media , context (archaeology) , broadcasting (networking) , perception , digital era , sociology , political science , computer science , advertising , psychology , the internet , business , geography , world wide web , computer security , archaeology , neuroscience , anthropology , law

The processes of modernization triggered by the digital revolution in media sphere are affecting social consciousness and sociocultural milieu in general, where a new screen «reality» is now evolving and starting to dominate the perception of the surrounding world. The article analyses how quickly the transforming technological broadcasting platform, digital technologies, telecommunication and mobile communication change not only the society's consuming preferences, but mass behavior and mass mentality as well

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