Open AccessCognitive techniques in the innovation economy
Author(s) -
A. N. Khizhnyak,
Y. Y. Maksimova
Publication year - 2013
Publication title -
izvestiâ mgtu "mami"
Language(s) - English
Resource type - Journals
eISSN - 2949-1428
pISSN - 2074-0530
DOI - 10.17816/2074-0530-67928
Subject(s) - profitability index , production (economics) , business , industrial organization , marketing , economics , microeconomics , finance
Changing market demands is the reason to find new research methods for the timely update of the potential demand for adoption of the most appropriate marketing decisions, which is especially important in production of innovations. One of these methods are the repertory grids that enable customers to identify unconscious needs for goods, new items, and allow manufacturers to market products that will be in demand, thereby ensuring profitability, profitability and competitiveness in innovation economy.