Open AccessFrom attention to action: language incentive funds in advertising slogans
Author(s) -
O. A. Zmazneva,
N. V. Isaeva
Publication year - 2014
Publication title -
izvestiâ mgtu "mami"
Language(s) - English
Resource type - Journals
eISSN - 2949-1428
pISSN - 2074-0530
DOI - 10.17816/2074-0530-67480
Subject(s) - incentive , action (physics) , advertising , expression (computer science) , business , computer science , economics , microeconomics , physics , quantum mechanics , programming language
The article is devoted to the linguistic analysis of modern Russian advertising slogans and method of expression incentive intentions.