Open AccessTransition from concentration to diversification as an effective way for economic development of small and medium-sized businesses
Author(s) -
N. N. Kozlenko
Publication year - 2014
Publication title -
izvestiâ mgtu "mami"
Language(s) - English
Resource type - Journals
eISSN - 2949-1428
pISSN - 2074-0530
DOI - 10.17816/2074-0530-67322
Subject(s) - diversification (marketing strategy) , business , industrial organization , natural resource economics , economics , marketing
This article deals with the problem of choosing of most effective development of Russian small and medium-sized businesses by transition from the strategy of concentration to the strategy of diversification. The author considers the questions of diversification feasibility, its benefits, criteria for selecting of a path of diversification, classification of diversification strategies.