Open AccessMarketing aspect of development of customer loyalty programs in the context of formation of consumer behavior
Author(s) -
M. N. Dudin,
Y. N. Popovskiy,
Nikolay Vasilyevich Lyasnikov
Publication year - 2015
Publication title -
izvestiâ mgtu "mami"
Language(s) - English
Resource type - Journals
eISSN - 2949-1428
pISSN - 2074-0530
DOI - 10.17816/2074-0530-67035
Subject(s) - loyalty business model , business , marketing , customer retention , loyalty , customer advocacy , customer delight , context (archaeology) , customer equity , customer to customer , customer intelligence , advertising , service quality , history , archaeology , service (business)
The article discusses theoretical basis for development of customer loyalty programs in commercial enterprises. Foreign experience of development of customer loyalty programs and the effect of customer loyalty programs on the efficiency of enterprises are considered.