Open AccessMethodological approaches to the creation of customer profile
Author(s) -
T. I. Kuzmina,
Кузьмина Т. И
Publication year - 2015
Publication title -
izvestiâ mgtu "mami"
Language(s) - English
Resource type - Journals
eISSN - 2949-1428
pISSN - 2074-0530
DOI - 10.17816/2074-0530-67029
Subject(s) - relevance (law) , marketing , business , customer advocacy , customer intelligence , customer engagement , voice of the customer , customer retention , customer to customer , customer needs , knowledge management , process management , computer science , service quality , political science , world wide web , law , service (business) , social media
Marketing tools used to determine the target market of the company are considered. Methodological approaches to the construction of customer profile are investigated. Relevance of use of behavioral factors (attitudes, motivation, interests, concerns, hopes and expectations) in the preparation of customer profile is proved.