Open AccessPerfected value of the medical service: feature of formation
Author(s) -
N. V. Kalenskaya,
Каленская Наталья Валерьевна
Publication year - 2020
Publication title -
sociologiâ mediciny
Language(s) - English
Resource type - Journals
eISSN - 2413-2942
pISSN - 1728-2810
DOI - 10.17816/1728-2810-2020-19-1-71-74
Subject(s) - incentive , service (business) , value (mathematics) , feature (linguistics) , process (computing) , marketing , business , computer science , microeconomics , economics , linguistics , operating system , philosophy , machine learning
The study presents the results of the studies and observations of the process of forming the value of a medical service, on the basis of the application and description of the methodology of behavioral economics. Furthermore, it describes the behavioral approach of consumer behavior, their incentives, and reactions, as well as the stages of forming a contact of the consumers of a medical service.