Open AccessBrand impact on purchase intention. An approach in social networks channel
Author(s) -
Inés Küster Boluda,
Asunción Hernández Fernández
Publication year - 2012
Publication title -
economics and business letters
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.197
H-Index - 4
ISSN - 2254-4380
DOI - 10.17811/ebl.1.2.2012.1-9
Subject(s) - purchasing , advertising , perspective (graphical) , context (archaeology) , psychology , business , social network (sociolinguistics) , attitude , marketing , social media , social psychology , computer science , paleontology , artificial intelligence , world wide web , biology
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