Open AccessThe Case Study on Changes of Bargaining Power and Alliance Performance According to Evolution of Strategic Alliance: The Cases on Korea Affiliates of Multi-National Pharmaceutical Companies
Author(s) -
유완진,
Yuncheol Lee
Publication year - 2015
Publication title -
jeollyak gyeongyeong yeongu/jeon'ryag gyeong'yeong yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2733-970X
pISSN - 1226-8437
DOI - 10.17786/jsm.2015.18.1.001
Subject(s) - alliance , business , industrial organization , bargaining power , strategic alliance , economic geography , economics , microeconomics , political science , law