Open AccessO IMPACTO DOS INFLUENCIADORES: UMA ANÁLISE SOBRE A IMPORTÂNCIA DOS MICRO INFLUENCIADORES NA DECISÃO DE COMPRA DOS CONSUMIDORES DE COSMÉTICOS
Author(s) -
MARIA EDUARDA RIBEIRO RABELLO
Publication year - 2021
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.57035
Subject(s) - influencer marketing , credibility , advertising , business , context (archaeology) , order (exchange) , marketing , political science , geography , relationship marketing , marketing management , archaeology , finance , law
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