Open AccessATRIBUIÇÃO DE MARKETING: OBSTÁCULOS E DESAFIOS NA MENSURAÇÃO DE RESULTADO NO MARKETING DIGITAL
Author(s) -
FELIPE LEMOS PUPE
Publication year - 2021
Language(s) - Spanish
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.56953
Subject(s) - digital marketing , attribution , context (archaeology) , marketing , business , revenue , advertising , geography , psychology , social psychology , accounting , archaeology
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