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CONSUMIDORES ANALFABETOS FUNCIONAIS NO BRASIL: COMO INDIVÍDUOS DE BAIXO LETRAMENTO INTERAGEM COM A COMUNICAÇÃO DE MARKETING
Author(s) -
ROBERTA ROCHA FREIRE
Publication year - 2017
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.52602
Subject(s) - advertising , purchasing , memorization , context (archaeology) , psychology , service (business) , preference , literacy , marketing , business , pedagogy , geography , mathematics education , economics , archaeology , microeconomics

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