OS DESAFIOS DO VAREJO NO MUNDO CONTEMPORÂNEO E A IMPORTÂNCIA DA EXPERIÊNCIA PARA O CONSUMIDOR MILLENIAL: OS CASOS AMARO E RESERVA
Author(s) -
MARIA VITORIA LEVIER CARDOSO MACIEL
Publication year - 2020
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.52116
Subject(s) - omnichannel , business , political science , advertising
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