Open AccessBRANDING E JOGOS OLÍMPICOS: UMA ANÁLISE SEMIÓTICA DA MITOLOGIA DE MARCAS ESPORTIVAS NO PERÍODO OLÍMPICO DE 2016
Author(s) -
LAIS TAVARES E SILVA
Publication year - 2018
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.52009
Subject(s) - meaning (existential) , nike , context (archaeology) , semiotics , sociology , advertising , relevance theory , narrative , marketing communication , relevance (law) , political science , business , psychology , epistemology , linguistics , philosophy , history , cognition , archaeology , neuroscience , law
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