Open AccessTHE DRY FACTS BEHIND AN ADVERTISEMENT: A MULTIMODAL INVESTIGATION OF PERSUASION TECHNIQUES USED BY PETA
Author(s) -
IZABEL RODRIGUES PEIXOTO
Publication year - 2021
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.51852
Subject(s) - persuasion , advertising , computer science , psychology , business , social psychology