THE DRY FACTS BEHIND AN ADVERTISEMENT: A MULTIMODAL INVESTIGATION OF PERSUASION TECHNIQUES USED BY PETA | Zendy

AI Assistant Blog Pricing

Open Access

THE DRY FACTS BEHIND AN ADVERTISEMENT: A MULTIMODAL INVESTIGATION OF PERSUASION TECHNIQUES USED BY PETA

Author(s) -

IZABEL RODRIGUES PEIXOTO

Publication year - 2018

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.17771/pucrio.acad.51852

Subject(s) - persuasion , ideology , intertextuality , multimodality , sociology , critical discourse analysis , systemic functional linguistics , linguistics , discourse analysis , advertising , psychology , political science , philosophy , politics , business , law

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom

About

About Careers Publisher Partners Contact Us Get Organisational Trial or Quote

Learn

FAQs Blog Terms of Use Privacy Policy

Download the Zendy App

Download on the

Discover

Explore

Copyright Knowledge E © 2026. All Rights Reserved.