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ATIVISMO DE MARCA E O IMPACTO NA PERCEPÇÃO DOS CONSUMIDORES: UM ESTUDO NO SETOR DE COSMÉTICOS
Author(s) -
CLARA MEDEIROS CHAVES
Publication year - 2020
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.51683
Subject(s) - advertising , business , business administration , political science

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