Open AccessRESPONSABILIDADE SOCIAL E IMPACTO NO COMPORTAMENTO DO CONSUMIDOR: UM CASO DA INDÚSTRIA DE REFRIGERANTES
Author(s) -
MARINA COSTA CRUZ PEIXOTO
Publication year - 2003
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.4853
Subject(s) - product (mathematics) , order (exchange) , government (linguistics) , social responsibility , poverty , business , consumption (sociology) , marketing , advertising , economics , public relations , political science , economic growth , sociology , finance , social science , linguistics , philosophy , geometry , mathematics
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