Open AccessCOMUNICAÇÃO, ESTRATÉGIA E RESULTADO: UM ESTUDO SOBRE O MARKETING NA HISTÓRIA, NA TEORIA E NA PRÁTICA
Author(s) -
KARINE DE ALMEIDA KARAM
Publication year - 2019
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.47902
Subject(s) - marketing research , marketing , triangulation , qualitative marketing research , order (exchange) , quantitative marketing research , marketing mix , field (mathematics) , sociology , return on marketing investment , business , geography , mathematics , cartography , finance , pure mathematics
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