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O IMPACTO DA MARCA NA DECISÃO DE COMPRA DO CONSUMIDOR: UMA AVALIAÇÃO DO SETOR DE SMARTPHONES
Author(s) -
PEDRO HENRIQUE PAU BRASIL SALLES
Publication year - 2019
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.47620
Subject(s) - business

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