Open AccessFATORES QUE INFLUENCIAM A INTENÇÃO DE COMPRA ATRAVÉS DE ANÚNCIOS EM MÍDIAS SOCIAIS
Author(s) -
MARIANA BETINE F DE VASCONCELOS
Publication year - 2019
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.46807
Subject(s) - social media , antecedent (behavioral psychology) , psychology , credibility , value (mathematics) , advertising , perception , structural equation modeling , digital media , incentive , entertainment , social psychology , business , political science , mathematics , statistics , neuroscience , economics , law , microeconomics
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