A INFLUÊNCIA DO FANATISMO DO TORCEDOR NA INTENÇÃO DE COMPRA DE PRODUTOS LICENCIADOS POR TIMES DE FUTEBOL
Author(s) -
LUCAS LOPES FERNANDES
Publication year - 2019
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.46562
Subject(s) - fanaticism , advertising , football , relevance (law) , psychology , value (mathematics) , business , humanities , political science , art , mathematics , statistics , politics , law
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