Open AccessIMPACTOS DAS COMUNIDADES DE MARCA BASEADAS EM MÍDIAS SOCIAIS SOBRE A LEALDADE À MARCA: CASO MCDONALD S
Author(s) -
BRUNA ALVES VILELA
Publication year - 2019
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.46014
Subject(s) - popularity , brand community , advertising , social media , brand loyalty , loyalty , structural equation modeling , affect (linguistics) , business , psychology , brand management , sociology , marketing , social psychology , political science , computer science , communication , machine learning , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom