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IMPACTOS DAS COMUNIDADES DE MARCA BASEADAS EM MÍDIAS SOCIAIS SOBRE A LEALDADE À MARCA: CASO MCDONALD S
Author(s) -
BRUNA ALVES VILELA
Publication year - 2019
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.46014
Subject(s) - political science , humanities , geography , art

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