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MICRO NARRATIVA SERIADA DO FOLHETIM ELETRÔNICO: A ESTRATÉGIA MERCADOLÓGICA DA CHAMADA DA TELENOVELA NO NOVO MAPA DAS MEDIAÇÕES
Author(s) -
REGINA CELIA BICHARA VARELLA DE ALMEIDA
Publication year - 2017
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.37609
Subject(s) - humanities , art

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