Open AccessCESTA OU TOUCHDOWN?: UM ESTUDO COMPARATIVO ENTRE AS ESTRATÉGIAS DE MARKETING DA NBA E DA NFL NO BRASIL
Author(s) -
BERNARD WOLF MORITZ
Publication year - 2018
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.37399
Subject(s) - league , exploratory research , marketing , revenue , product (mathematics) , advertising , business administration , business , humanities , political science , sociology , art , mathematics , social science , physics , geometry , accounting , astronomy
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