Open AccessESTRATÉGIAS DE MARKETING NO MERCADO GASTRONÔMICO: UM ESTUDO SOBRE A INFLUÊNCIA DO MARKETING SENSORIAL NO TEMPO DE PERMANÊNCIA NAS HAMBURGUERIAS DO RIO DE JANEIRO
Author(s) -
MARCELA LAND MOREL CORREA
Publication year - 2018
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.35548
Subject(s) - marketing , variety (cybernetics) , business , consumption (sociology) , business administration , sociology , mathematics , social science , statistics
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