Open AccessBROADCAST YOURSELF: COMO UM YOUTUBER SE TORNA UM INFLUENCIADOR DIGITAL
Author(s) -
JULIANA DE SOUZA MOL
Publication year - 2018
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.35300
Subject(s) - netnography , influencer marketing , phenomenon , digital transformation , personality , the internet , digital media , sociology , media studies , focus (optics) , social media , advertising , internet privacy , computer science , psychology , world wide web , social psychology , epistemology , business , marketing , philosophy , physics , relationship marketing , optics , marketing management
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