Open AccessEFEITOS DAS COMUNIDADES DE MARCA BASEADAS EM MÍDIAS SOCIAIS SOBRE A LEALDADE À MARCA
Author(s) -
ROBERTA DA SILVA ATHAYDE BARBOSA
Publication year - 2018
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.35243
Subject(s) - brand community , influencer marketing , affect (linguistics) , social media , word of mouth , popularity , advertising , brand loyalty , loyalty , business , structural equation modeling , psychology , marketing , brand awareness , social psychology , political science , relationship marketing , marketing management , computer science , communication , machine learning , law
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