MARKETING DE EXPERIÊNCIA E A SUA INFLUÊNCIA NO BRANDING DE BANDAS MUSICAIS: O CASO COLDPLAY | Zendy

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MARKETING DE EXPERIÊNCIA E A SUA INFLUÊNCIA NO BRANDING DE BANDAS MUSICAIS: O CASO COLDPLAY

Author(s) -

DANIELA MENDES RIBEIRO DE ANDRADE

Publication year - 2018

Language(s) - Portuguese

Resource type - Dissertations/theses

DOI - 10.17771/pucrio.acad.35239

Subject(s) - advertising , exploratory research , entertainment , psychology , business , art , marketing , sociology , aesthetics , visual arts , social science

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