Open AccessINTERNATIONAL LICENSING AS A STRATEGIC OPTION FOR FIRMS IN THE CREATIVE INDUSTRIES
Author(s) -
MARIA LUIZA CARVALHO DE AGUILLAR PINHO
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.34178
Subject(s) - business , industrial organization , commerce , marketing