Open AccessA MODA DA FARM: UM ESTUDO SOBRE A PERCEPÇÃO DE MARCA DE CONSUMIDORES E NÃO CONSUMIDORES CARIOCAS
Author(s) -
MARIANA MACHADO WOLLNY
Publication year - 2017
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.33753
Subject(s) - advertising , business , perception , order (exchange) , brand identity , brand extension , marketing , brand image , sample (material) , brand awareness , psychology , chemistry , finance , chromatography , neuroscience
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