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PROPAGANDO EMOÇÕES: UM ESTUDO SOBRE O EFEITO DA UTILIZAÇÃO DE EMOÇÕES NA DIVULGAÇÃO DE PRODUTOS
Author(s) -
PAULO SÉRGIO MIRANDA DE ANDRADE
Publication year - 2017
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.32936
Subject(s) - cosmetics , psychology , advertising , humanities , business , art , chemistry , organic chemistry

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