
BRAND EQUITY: UM ESTUDO SOBRE A MARCA APPLE
Author(s) -
GABRIEL WEISS DE FARIA
Publication year - 2018
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.32605
Subject(s) - brand equity , business , equity (law) , political science , advertising , law