Open AccessBRAND EQUITY: UM ESTUDO SOBRE A MARCA APPLE
Author(s) -
GABRIEL WEISS DE FARIA
Publication year - 2017
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.32605
Subject(s) - brand equity , advertising , brand management , brand awareness , business , perceived quality , marketing , perspective (graphical) , brand extension , quality (philosophy) , computer science , philosophy , epistemology , artificial intelligence
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