Open AccessPRODUCT PLACEMENT PODE SER ESSA COCA-COLA TODA: UMA ANÁLISE SEMIÓTICA DAS AÇÕES DA COCA-COLA NA PRIMEIRA TEMPORADA DO SERIADO MISTER BRAU DA TV GLOBO
Author(s) -
VITOR DA CUNHA SILVEIRA
Publication year - 2017
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.32555
Subject(s) - coca cola , cola (plant) , product (mathematics) , advertising , product placement , coca , studio , negotiation , agency (philosophy) , engineering , sociology , psychology , business , mathematics , telecommunications , medicine , geometry , endocrinology , social science , psychiatry
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