Open AccessENTENDER A ADAPTAÇÃO DOS 4 P S DE MARKETING AO MERCADO BRASILEIRO: UM ESTUDO DE CASO DO PERFUME OLYMPÉA
Author(s) -
MARIA EDUARDA CASTRO DE LUNA
Publication year - 2016
Language(s) - Portuguese
Resource type - Dissertations/theses
DOI - 10.17771/pucrio.acad.31153
Subject(s) - standardization , promotion (chess) , business administration , adaptation (eye) , product (mathematics) , business , marketing mix , marketing , product line , advertising , engineering , political science , psychology , mathematics , geometry , neuroscience , politics , law , manufacturing engineering
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